Evaluation Question 3; Reflections

I started off Question 3 of our Evaluation discussion and I feel that in particular, this and question 1 were my top moments. Myself and Matt got into a really interesting discussion about the difference in genres seen through the artists brand images. I really felt I made some good points about how R&B is based on the glamour factor and how rock is more based around the music. This was a big deciding factor in doing a performance video for us and so it was good to get this into our evaluation. We didn't talk too much about our original demographic however and in the future this would have been a usual thing to discuss.

Reflections on the Test Screening and audience response so far

We did a screening of our music video to an audience this week to get some demographics for our evaluation, I felt that this went very well and we got some really positive response.

The actual statistics will be posted on the group blog during the evaluation blogs but in general it all basically matched our predictions in the treatment and we found that many of the archetypal comments we had made, turned out to be true