Clips, Pictures, Myspaces and more for the Evaluation

Here are the videos, websites, and album covers, mentioned in our evaluation.

Every Time I Die - 'Wanderlust' : Where the idea of individual shots came from and vocalist walking down the corridor. Vocalist clothes also change when it moves to individual location. It is also mainly peformance with some concept thrown into the mix. Vocalist addresses audition as well.


Every Time I Die - Wanderlust on MUZU


Pantera - '5 Minutes Alone' : Lots of close ups and ECUs. Entirely performance based. Cut to beat and focuses on music. Dark lighting with spots on instruments. Cuts to instruments at important parts.



Muse - 'Dead Star' : Lots of instrument close ups. Dark lighting again. Focuses on music. Focus on guitar in opening riff.




Architects - 'Always' : Genre characteristics, energetic performance, headbanging, band setup and clothing. cut to the beat and quickly cut. Referenxced shots such as CU guitar and drums from side. Linked to person percentage of each member in video.



Architects - Always from Hopes Die Last on Vimeo.

Underoath - 'In Regards To Myself' : Inspiration behind the individual vocalist shots wiht stationary camera nad vocalist moving around room. Also darkly lit and same band setup.

In Regards To Myself - UnderOath

Disturbed1 | MySpace Video

Underoath - 'A Moment Suspended In Time' : Use of lyrics to inspire video. Words shown and cut to different members at different points. Mainly performance video with energy. Claustrophobic feel. Use of costume.




Alex Gaudino - 'Destination Calabria' : Lots of voyeuristic shots. Shows another genre and how ours is different. No instruments and not really about the music and more about the video content.





Madonna - 'Material Girl' : Star image motifs and intertextual references. Video focused on star image of Madonna and targets audience with Marilyn Monroe reference.



Muse - 'Uprising' - Link with single cover




MySpace

A Day To Remember - Unconventional MySpace look, more unique and professional looking, common today as people move away from MySpace
Set Your Goals - Very promotional, album cover, merch and video are all on show and clear to the viewer

Architects - Introduces the band individually and follows institutional conventions, such as showing the record label, endorsements and bookings

The Saturdays - Has a more scopophilic feel, with more emphasis on a celebrity personality and look. Bio + Pictures

Alexisonfire - Has a competition on the page, a fine example of viral marketing


Album Cover

International Superheroes of Hardcore - Takin It Ova - Strong visual theme, taken from title

Oh Sleeper - When I Am God - Dark, moody colours

Muse - Uprising Single Cover - Has common themes with Video - Teddybears

Reflections on the Test Screening and audience response so far

We did a screening of our music video to an audience this week to get some demographics for our evaluation, I felt that this went very well and we got some really positive response.

The actual statistics will be posted on the group blog during the evaluation blogs but in general it all basically matched our predictions in the treatment and we found that many of the archetypal comments we had made, turned out to be true

Reflections on Final Draft of the video

Can't say I'm unhappy that the practical part of the coursework is finally over, and it's safe to say we've made a positively delightful promotional package.

I'm so happy about how our final video has come out, especially how we managed to salvage such shoddy lighting over the past 4 weeks. I think we've worked really effectively as a group especially in our decision making and it's made the project go very smoothly (with a few tiny bumps along the way!)

We really managed to capture the energy of our performance and create a strong sense of progression throughout and I'm really looking forward to answering about this in detail in the evaluation stages!

Reflections on the Final Draft of the Album Art

We finished the Album art today. It's looking cracking :)
It took us a long time to change the whole look but keep the same brand image, but we did this through the photography and front cover being of the sea.  I'm really happy with the outcome and feel it was a really good effort :)

Reflections on Final Myspace page

http://www.myspace.com/teardowntheflagship

I'm really happy with how our final myspace has come out, we managed to get in the black and white to colour picture effects with our green screen photo shoot, which went rather well :)
I really like the blue theme we've got going and I'm particularly proud of the waves crashing down on the logo at the top of the page.

We managed to work in a viral marketing campaign, "Design our new t-shirt" as band merchandise is very big right now, with band logos across the chests of  budding teens everywhere, so this idea gives them a sense of relationship between them and the band, while advertising the album, band, and brand image everywhere.

All in all I feel we managed to stick to the conventions of a website/myspace page, but make something that is enjoyable to browse :)

Reflections on first draft of the Album Artwork

We designed our first idea for album art today, sticking with the themes of the myspace.
However Ms B says that she doesn't like how it seems to be all the same sort of artwork as on the myspace.
We'll have to have another look at our designs and see what we can do to change it, but still keep our brand image.

Reflections on first draft of Myspace

Myself and Ben came up with a first draft of our ideas for the myspace page today.  We decided on a Nautical theme using lots of blues and also the waves from Simon's original album art design.  We have decided to go against the standard myspace page using a DIV layout to go on top, thus making a webpage that looks how we want it to, rather than how myspace does.

A cool idea we found from http://www.myspace.com/considerthethief where the pictures turn to colour when you hover over them and are normally black and white.  We liked the way the band members are shown right underneath the top banner and so we have put this into our concept.

We want to expand our page in width as we find the column of information on a standard myspace too thin.
Hopefully the actual myspace will come out how we designed it :)